PR industry is experiencing good growth
Every third PR agency forecasts an increase in fee revenue of up to 10 percent in the coming year. Around every fourth agency employee surveyed even expects sales to increase by more than 10 percent.
The dpa subsidiary news aktuell reports that the upswing in the PR industry will be consolidated in the coming year. Together with facts office, the service surveyed over 1,900 specialists and executives from the PR industry. It also became apparent that the PR agencies are expecting higher growth than the press offices: More than half (53 percent) of the press office employees surveyed believe that the budget development for 2008 will remain roughly the same as in the previous year. Almost one in three (31.6 percent), on the other hand, assumes that the budget will increase next year.
For the first time, the PR Trend Monitor surveyed the sectors for which PR professionals would like to work. The textile industry comes off best here: 61.2 percent of press offices and 76.7 percent of PR agencies could imagine doing PR and press work in the textile industry. The leather industry and genetic engineering companies follow in second and third place, respectively. The defense industry (15 percent) is the least popular among PR agencies. Poultry production (12.3 percent) achieved the worst values among employees from press offices.