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Satellites fly under a roof of names


Satellites fly under a roof of names

From March 1, 2012, Eutelsat Communications will unify the names of its satellites around the established brand name Eutelsat. All satellites in the group then uniformly bear the name Eutelsat in connection with the relevant number of their orbital position and a letter in the order of their arrival at this position (in the picture: the “Hot Bird” satellite in orbit). The new system was developed, the company said, “to support Eutelsat’s efforts to introduce and communicate the satellite brand names in a consistent and homogeneous manner.”

The logical pattern chosen by Eutelsat enables the growing community of satellite users in all markets to immediately identify the location of the satellite and its chronology in this position. This is an essential metric in the commercial satellite industry.

The satellites already in orbit will be renamed as the following example shows: W6 at position 21 ° East becomes Eutelsat 21A. For better clarity, all satellites on the four western positions have the western suffix in their name. Atlantic Bird 2 becomes Eutelsat 8 West A.

The Eutelsat brand Hot Bird has acquired a high and established reputation in the satellite industry over 20 years and will continue to do so, explains the company. The brand will be linked with the name Eutelsat and the system with the numbers and letters will be adapted. For example, Hot Bird 6 will now become Eutelsat Hot Bird 13A. The same pattern applies to KA-SAT.

Commenting on the new naming system, Eutelsat Chief Commercial Officer Andrew Wallace said: “We are committed to associating the Eutelsat brand with customer service, engineering excellence and market-leading innovation. The association of the names of our satellites with the group name and its heritage reflect this vision and mission. At the same time as the expansion of the orbiting fleet with six new satellites that we want to launch between 2012 and 2014, this new naming program increases the perception and understanding of our commercial offer. “

In order to minimize any possible break for business partners, Eutelsat opted for a three-month preparation period from December 1, 2011 to March 1, 2012. This gives enough time for all actors to plan a smooth and smooth transition for March 1, 2012. To this day, all Eutelsat satellites will keep their current names. A complete list with the names of all satellites can be found at the Internet address at the end of this message.

Eutelsat Communications is the holding company of Eutelsat SA The group of companies sees itself as a leading satellite operator with economically usable capacities on 29 satellites. Their coverage extends over the entire European continent, the Middle East, Africa, India and important parts of Asia as well as North and South America. In terms of sales, the group is one of the three largest satellite operators worldwide. As of September 30, 2011, Eutelsat broadcast more than 3,950 TV channels. Eutelsat transmits almost 1,100 TV channels alone via its Hot Bird TV position at 13 degrees East to more than 120 million satellite and cable households in Europe, the Middle East and Africa.