Shopping solution for tablets with intuitive gesture navigation

With its tablet web shop, the Hamburg online retailer bonprix is ​​opening up a new type of purchasing dimension for tablet PCs. After the award-winning mobile shop, which was launched in 2011, the Mobile Experience Studio from SapientNitro has now developed a shopping solution that is specially designed for the operating concept of tablets.

“Online trading on tablet PCs is of great strategic relevance for bonprix, which is why we want to offer our customers the best possible shopping experience with the new tablet webshop,” emphasizes Dr. Marcus Ackermann, CEO of bonprix. Within a year, the number of hits via tablet PCs has increased massively, and tablet traffic has more than quintupled during this time. The focus of the new shop concept for tablets is the user experience concept that SapientNitro developed especially for this bonprix service. The tablet fashion webshop is characterized by a new, tablet-compatible product presentation, optimized design and a touch-friendly operating concept with intuitive gesture navigation.

Fixed and scrollable areas

The page content is dynamically loaded and changed so that the tablet shopper can carry out several actions on one page. All product results are displayed on one page using infinitive scrolling. The features in detail: From the start page, the tablet shopper has direct access to the entire product range. The shop structure was designed in such a way that an optimal overview of the various product categories is guaranteed at all times – for example through the targeted use of fixed and scrollable areas. If necessary, the personal menu can also be displayed and a search started.

On the detail pages, high-resolution product images in full-screen display facilitate the purchase decision. In addition, the customer can find out about availability here and access customer reviews. After selecting the article variants size, color, etc., the purchase can be completed quickly using the shopping cart button, which is always present. “The bonprix tablet web shop sets a new standard in its area. There is currently no comparable shopping solution for tablets on the market that sums up the mobile user experience to this point, ”says Joachim Bader, Executive Director at SapientNitro.