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Sony presents the latest products and the latest in entertainment at CES2019



Sony presents the latest products and the latest in entertainment at CES2019


We’d like to show you how Sony’s professional-grade technologies support content creators across the entertainment industry to produce incredible content. You’ll also get to see how our consumer products connect creators and users, allowing people to enjoy the highest quality content possible.

Sony Corporation President and CEO Kenichiro Yoshida spoke at Sony’s press conference held on Monday, January 7 (local time), stating that “Sony is a creative entertainment company. We at Sony partner with the content creators who make music, movies, television shows and games that engage billions of eyes, ears and minds around the world. We’d like to show you how Sony’s professional-grade technologies support content creators across the entertainment industry to produce incredible content. You’ll also get to see how our consumer products connect creators and users, allowing people to enjoy the highest quality content possible.”

He also introduced ‘Communities of Interest’, communities of people who share similar interests, emotional values ​​and experiences, formed around our world-class entertainment content and hardware products like the PlayStation® and α interchangeable lens digital cameras. He ended by stating that

Next to take the stage were Tom Rothman (President of Motion Pictures Group, Sony Pictures Entertainment (SPE)) and Kristine Belson (President of Sony Pictures Animation, SPE). Whom they talked about, how strong entertainment content and enduring IP are crucial to fulfilling Sony’s vision as a leading technology. They described how Sony technology and products help turn creators’ visions into reality. They then presented examples such as Sony’s CineAlta VENICE camera and the α9 mirrorless full-frame camera were used in the creation of TV shows and movies. They also highlighted the new line of TVs from Sony, including the BRAVIA® MASTER series that adapts the artistic intention of the creators and provides content to the users.

Additionally, Rob Stringer (CEO, Sony Music Entertainment) took the stage and pointed to the “Lost In Music” brand campaign as an example of combining music and the latest technology from Sony. He revealed that Sony will provide new music experiences for music fans with 360 (THREE SIXTY) Reality Audio.