Who are the owners of the iPhone 6 and 6 Plus?
See the demographics of internet users who own an iPhone 6 or iPhone 6 Plus.
The iPhone 6 turned out to be a great success for Apple, thanks to which the company once again achieved record profits from the sale of new smartphones (Sales of iPhone and iPad in 2011-2015).
According to the latest report by GlobalWebIndex’s quarterly report on the latest trends for smartphones, tablets, smart TVs and wearables for Q1 2015, among 20% of Internet users worldwide who own iPhones, the iPhone 5s is still the most popular model. A quarter of this group uses the 5s model, while the second place is followed by the iPhone 4s (still used by a fifth of iPhone owners).
The latest model of the iPhone 6 is beginning to outperform its older brothers. Already 15% of iPhone owners use iPhone 6. The larger model iPhone 6 Plus can not boast such statistics, but taking into account the higher cost of this model, the fact that 6% of iPhone owners have the largest iPhone, that is that’s good news for Apple.
The cost of the iPhone 6 and 6 Plus is very important when we look at the demographics of their owners. Internet users in the top income quartile are three times more likely to own an iPhone 6 Plus than less affluent consumers.
Below are the characteristics of the owners of the iPhone 6 and 6 Plus by age, gender, income and continent. GWI surveyed internet users aged between 16 and 64 from all over the world.
source: GlobalWebIndex – The Impact of the iPhone 6