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Blocking competing products through mailbox stickers is illegal



Blocking competing products through mailbox stickers is illegal


Consumers who do not want to receive unaddressed advertising mail can make this clear by placing a sticker on their mailbox. According to a court ruling, companies are not allowed to use such stickers for advertising purposes if they prevent competing products from being thrown in.

The publisher of an advertising paper offered its readers stickers for mailboxes with the inscription “Please no advertising” and “Please no advertising / no free newspapers”. However, your own advertising paper should be exempt from the ban, because the logo of the provider was next to the lettering.

Violation of the UWG

The Higher Regional Court of Koblenz considered this to be inadmissible and thus revised a decision by the Mainz Regional Court. By selling these stickers, the advertising publisher was able to block the mailboxes for competing products. The sticker and logo do not serve to promote your own sales, but must be seen as a displacement of competitors from the market for advertising papers. But this violates the law against unfair competition. (Peter Schotthöfer / asc)

Judgment of the Higher Regional Court Koblenz from January 16, 2013; Ref. 9 U 982/12