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war

The circulation figures of German newspapers are on a downward trend. In the fourth quarter of 2007, the newspaper market sold 25.97 million copies per day of publication. This means a minus of 2.3 percent compared to the previous year. The drop in the East German newspapers was particularly strong, they lost by 4.6 percent. In the old federal states, sales only fell by two percent, as reported by the ZMG newspaper marketing company. The national titles were the only winners in the past quarter with an increase of 0.74 percent. All other categories closed with losses. Daily newspapers were…

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We are looking for the successors of excellent brands such as Jägermeister, Hipp, Loewe, Hugo Boss, eBay or BMW: The absatzwirtschaft – magazine for marketing and the German Marketing Association (DMV) are presenting the brand award for excellent achievements in brand management for the eighth time . The award ceremony will take place during the “Night of the Brands” on March 17, 2009 in Düsseldorf. The Brand Award 2009 is given in the categories “Best New Brand”, “Best Brand Relaunch” and “Best Brand Extension”. The decisive brand-strategic course must have been set within the past four years. Companies from all…

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Media operators, the alcohol industry, retailers and the Central Association of the German Advertising Industry (ZAW) have written position papers to the Federal Government’s drug commissioner, Sabine Bätzing (SPD), on the occasion of the hearing on the planned ‘National Alcohol Prevention Action Plan’ taking place today in Berlin against further bans on advertising and sponsorship warned that the Drugs and Addiction Council recommends tax increases and sales restrictions. A further dismantling of the brand competition is not an efficient health policy means to prevent harmful alcohol consumption. Instead, the official and institutional activities should be streamlined and coordinated with the…

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P.Are you planning to buy a new iPhone or another smartphone, tablet or computer? There is a way to win an additional year of warranty for the new device and extend it up to 4 years. All it takes is a little cleverness and everything is perfectly legal. Users of Apple devices know well that although this manufacturer makes great devices, when it comes to the warranty, it looks pale compared to the competition. Primary the manufacturer’s warranty for each Apple equipment is only 12 months and not a day longer. The situation of the clients of the giant z…

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Among many technology firms, and from other areas, Manzana has always taken special care when deciding which repairs can be carried out on our iPhone and which cover the warranty initially offered by the company itself, and which ones it does not cover. Let’s start from the basis that one of the most common breakdowns of mobile terminals of this type, whether they are the signature of the bitten apple or any other, is the accidental break from the screen. And it is necessary to take into account that due to the extensive use that we currently make of this…

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We are used to seeing how the robbers of great fortunes spend their loot on expensive things, such as a house in the Caribbean, luxury cars, elegant clothes, gigantic mansions, etc. But what if the hooligan is fond of video games? It has been the case of Kevin Lee, a citizen of Sacramento who has spent a million dollars, stolen, in Game of War, a mobile game. As the BBC explains, this man thought that his salary at his old company was not enough, so he decided to give himself a small extra pay for seven years. A bonus that,…

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AOC is perhaps a little-known brand in Hungary, as it is certainly not easy to kick a ball in the shadow of big ones like Samsung or LG. Yet there is plenty of choice in the monitor market and we have a feeling that we will hear more about AOC monitors in the future. As mentioned in the introduction, AOC (formerly Admiral Overseas Corporation) can be considered an unknown brand in Hungary, but this does not mean that the company does not have enough experience in the production of displays. The history of the company dates back to the 1930s,…

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The rumors that have been besieging the largest technology portals for several months sketch a very positive scenario for this year’s hardware premieres from Apple. Of course, all reports should be approached objectively and look rationally into the future. If we were to believe all the speculations that have arisen so far around Apple’s hardware novelties, we would have a year marked by debuts. The DigiTimes website adds another dose of news to accelerate the heartbeat of Cupertino fans. The post-holiday period is to bring the premiere of the Macbook Air with a Retina screen and a larger iPad, contrary…

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Many dealers and manufacturers of televisions, washing machines and computers now offer extended warranties. This means that companies or insurance companies are responsible for the quality of devices in the background for three to five years. What is a good thing for the buyer is an even better thing for the provider, because according to information from Wirtschaftswoche, they achieve significantly better profit margins with the service than with the product sale. According to this, the business model with the guarantees benefits from the fact that the two-year statutory warranty period has pitfalls for the buyer. For example, if a…

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More than 1000 guests from management, marketing, media and agencies celebrated the presentation of the Brand Award 2009 as part of the “Night of the brands” yesterday evening in the Düsseldorf musical theater “Capitol”. The absatzwirtschaft – magazine for marketing and the German Marketing Association (DMV) are awarding the prize for the ninth time to companies for excellent performance in brand management. The jury chose the magazine “Landlust” from the Landwirtschaftsverlag in Münster as “Best New Brand”, which is a phenomenon in the magazine market with its steady growth in circulation. Also nominated were the energy brand “E for Simple”,…

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