Oath: Verizon merges AOL and Yahoo into a new Internet company
Now the time has come: After the takeover by the US telecommunications giant Verizon, Yahoo and AOL are to merge into one unit. The CEO of Oath will be AOL boss Tim Armstong. According to Armstrong, Oath creates more than 20 brands.
Oath acts as the parent holding company that bundles Verizon’s Internet activities, including the Huffington Post and TechCrunch. Former Google manager Tim Armstrong, who joined AOL as CEO in 2009, will lead Oath as CEO, while Yahoo CEO Marissa Mayer is expected to no longer play a role in the merged company, as Kara Swisher reports at tech portal re / code. AOL boss Armstrong announced the intended merger of Verizon’s Internet crown jewels, for which the mobile phone giant then spent 9.2 billion dollars after the completion of the Yahoo takeover, with the new logo on Twitter.
Billion + Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017. pic.twitter.com/tM3Ac1Wi36
– Tim Armstrong (@timarmstrongaol) April 3, 2017
Strange new name?
Oath means “oath” in German. The new company name reflexively meets with amazement, discomfort and ridicule from numerous Twitter users, even if the individual services – such as Yahoo Finance – are supposed to keep their established brand names.
AOL & Yahoo will merge to become Oath, because words mean nothing anymore. pic.twitter.com/zmpJ5Lm03V
– Matt Lipton (@mattliptoncomic) April 3, 2017
The company will be called “Oath,” as in “Can you believe my parents still use Oath?”
– Josh Barro (@jbarro) April 3, 2017
Knowing @Verizon, we all know the kind of oath they’ll be taking … The oath to treat you like? #VerizonOath
– John Legere (@JohnLegere) April 3, 2017