What’s the future for virtual and augmented reality?
Check the conclusions of the latest Facebook report “AR / VR: New Dimensions of Contact” to find out what the future of new communication technologies is.
VR and AR technologies are already used in education, healthcare and commerce, as well as create new opportunities to improve communication and reduce geographic and financial constraints. This is just the beginning – according to a Facebook report, the development and popularization of these technologies will soon accelerate significantly.
Virtual future of the world
The results of recent Facebook research clearly show the growing popularity of VR and AR technologies around the world. Virtual and augmented reality revolutionizes communication and interpersonal contacts – one device is enough to meet your loved ones, no matter where they are at that moment. According to the report, as many as 74% of respondents perceive virtual reality as a way to connect the online and offline worlds.
The frequency of searches for content related to augmented and virtual reality has also increased – in 2019 and 2020 there was an increase by 44%. Specific investments follow – according to the forecasts of the research company IDC, global spending on VR and AR technologies will increase sixfold by 2024.
VR and AR in the service of humanity
The area of application of VR and AR technologies is gradually expanding. Thanks to the implementation of solutions using new technologies, distance or socio-economic conditions, they have less and less influence on who has access to services, a profession or full-value education. Imisi 3D, a Nigerian technology laboratory, has started working on making VR devices available to local schools. In virtual reality, students can, among others conduct experiments and observe the solar system without leaving the classroom.
In the medical field, AR and VR technologies are useful in preventing complications and saving lives by enabling doctors to practice procedures before entering the operating room. In 2017, Johnson & Johnson Institute’s Education Technology & Innovation launched a training program for medical students who can conduct trial surgeries using VR goggles. It turns out that virtual reality exercises bring better results – future doctors acquire knowledge faster and monitor their progress thanks to the advanced programs they work on.
New technologies in business
VR and AR technologies are also more and more willingly used by companies – the report shows that as many as 75% of the surveyed entrepreneurs are considering implementing AR or VR solutions by 2023, and 78% of respondents say that augmented reality is an attractive way to interact with brands. Augmented and virtual reality build a bridge between offline and online shopping – customers can try on, touch or visualize the product in the vicinity of their own home. In turn, thanks to VR, brands can talk about themselves in an unconventional, engaging way and enter into a direct relationship with consumers.
Creative transformation of reality
The interest in AR technology and its extraordinary creative possibilities is evidenced by the huge popularity of the world’s largest mobile augmented reality platform – Spark AR. Through it, over 600,000 creators from 190 countries have created over 2 million AR effects on Facebook and Instagram – most of them are women. What’s more, today over 600 million people a month use augmented reality in Facebook applications and devices. Thus, AR technology releases new layers of creativity from people around the world in a completely new area.
Key data on AR / VR development:
- By 2024, global AR and VR spending will increase sixfold.
- 75% of the surveyed entrepreneurs consider implementing AR or VR solutions by 2023.
- 78% of people surveyed say augmented reality is a fun way to interact with brands.
- During 2019 and 2020:
- The frequency of Facebook searches for AR and VR-related content increased by 44%
- The number of members of Facebook groups related to AR and VR increased by 74%
- The number of people sending messages on Facebook’s Marketplace about AR and VR related offerings increased by 75% over the year.
- Currently, more than 600 million people a month use augmented reality in Facebook applications and devices.
- Over 600,000 creators from 190 countries have published over 2 million AR effects on Facebook and Instagram thanks to the Spark AR platform.
The full content of the report and more information on the possible applications of VR and AR technologies can be found in the report “AR / VR: New contact dimensions” (button below). Virtual reality was also the subject of an episode of the Facebook Conversations podcast, in which Maciej Gozdowski, Player.pl manager, and Piotr Baczyński, CEO of Immersion, discussed the future of entertainment in the light of the dynamic development of technology.
source: Facebook Poland